Use of cookies and other technologies

Valamis uses cookies and similar technologies, that generally include tracking pixels, JavaScript, and a variety of “locally stored data” technologies, to improve the experience of visitors on our websites.

You can consent or decline the use and storage of cookies on your end device. You can delete cookies stored on your end device at any time. The exact instructions for how to do this can be found in the instructions for your browser or end device. However, we would point out that in this case, you may not be able to fully utilize all the functions of this website.

About cookies

Cookies are very small files that are stored on your end device. They can be used to determine whether there has been any contact between our website and your end device in the past. Only the cookie on your end device is identified.

This allows us to keep track of our visitors’ preferences and to make the web pages as optimal as possible. In this way, we can optimally provide you with navigation and a better user experience.

The cookies and other locally stored data technologies used on our site generally fall into the following categories:

1. Necessary cookies

These cookies are essential for the website and can’t be disabled without harming the site performance and user experience. These cookies don’t store any personal information.

2. Performance cookies

These cookies help us collect anonymous statistics about visitors, traffic sources, and the performance of the site and different pages in general. This helps us improve site performance, content, and bring a better user experience to our visitors.

3. Targeting Cookies

These cookies are used for marketing purposes. They are used to measure the effectiveness of advertising campaigns and remarketing. These cookies don’t store any personal information, at the same time they are based on a unique identifier of your browser and devices.

We use the following cookies on our website:

Cookie name Description Cookie type
valamis_cookie_message Stores information about you cookies preferences. (Expires: 6 months) Necessary
valamis_cookie_targeting Stores your preferences regarding Targeting cookies. (Expires: 6 months) Necessary
valamis_cookie_performance Stores your preferences regarding Performance cookies. (Expires: 6 months) Necessary
__hssc Cookie for keeping track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains: the domain, viewCount (increments each pageView in a session), session start timestamp. (Expires: 30 min) Targeting
__hssrc Whenever HubSpot changes the session cookie, this cookie is also set. We set it simply to the value “1”, and use it to determine if the user has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session. (Expires: Session cookie) Targeting
__hstc The main cookie for tracking visitors. It contains: the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). (Expires: 1 year 2 months) Targeting
hubspotutk This cookie is used for to keep track of a visitor’s identity. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. (Expires: 1 year 2 months) Targeting
__cfduid Used to detect malicious visitors and minimizes blocking legitimate users. (Expires: 30 days) Targeting
_lfa Leadfeeder cookies, used to store and track audience reach. (Expires: 2 years) Targeting
_fbp Facebook cookies, used to store and track visits across websites. (Expires: 3 months) Targeting
_ga and _ga_WH32P1Y0T3 Used to distinguish users and to store anonymized statistics. (Expires: 2 years) Performance
_gat_gtag_UA_1832624_1 Used to store a unique user ID and to throttle request rate. (Expires: 24 hours) Performance
_gid Used to distinguish users. (Expires: 24 hours) Performance
_gcl_au Used to store and track anonymous conversions. (Expires: 3 months) Performance

How we use cookies

Cookies help us identify very interesting areas of our website. In this way, we can tailor the content and advertising on our or other websites to your needs and thus improve our offer for you.

Cookies are also used by us to find out whether you have already visited our websites.

By activating the use of cookies, you allow us to use information from cookies for the following purposes:

  1. to recognize your device when you visit or revisit our web pages;
  2. to track which websites you navigate or contact us;
  3. to improve the user-friendliness of the web pages;
  4. to analyze the use on our websites;
  5. to save your setting for use of cookies.

Third-party cookies

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).

We use Google Analytics only for historical and statistical purposes. The information about your use of this website is anonymized (including your IP address), it’s generated by the cookie and transmitted to Google data centers in the United States and stored there.

Google will use this information only to evaluate your use of the website, and to compile reports on the website activity for the website operators.

We do not share your data with Google products & services, Benchmarking, Technical support, Account specialists, and Google sales experts, or any other third parties.

Third-party providers

These third-party services are outside of the control of the Valamis. Providers may, at any time, change their terms of service, purpose, and use of cookies, etc.

Usage-based information (targeting and retargeting)

We also utilize retargeting technology to allow us to adapt our online marketing (e.g. ads) on the websites of our retargeting partners (Google Adwords, Youtube, Linkedin, Facebook) more specifically to your needs and interests.

This uses cookies to store details of your interest in our products and services.

These cookies are read and used when you visit other websites that cooperate with our retargeting partners, to provide you with information that is as relevant as possible to your interests.

The process is anonymized, i.e. you cannot be identified through retargeting.

How can you manage/delete cookies?

You can manage/delete cookies as you wish, for more details visit, and follow instructions for your browser.

You can delete all cookies that are already on your device by clearing the browsing history of your browser. This will remove all cookies from all websites you have visited.

Be aware though that you may also lose some saved information (e.g. saved login details, site preferences).

Data deletion request

You can request data deletion to remove your date from our Google Analytics statistic. To do so please contact us via and provide your “_ga” cookie value, e.g. “GA1.2.922607468.1605112642“.