312.574.0883

Customer Support

Mon - Fri 9-5

Make An Appointment

851 E 88th Pl

Chicago, Il 60619

Branding With ‘The Smallest Viable Market’ in Mind

“When you seek to engage with everyone, you rarely delight anyone. And if you’re not the irreplaceable, essential, one-of-a-kind changemaker, you never get a chance to engage with the market.

The solution is simple but counterintuitive: Stake out the smallest market you can imagine. The smallest market that can sustain you, the smallest market you can adequately serve. This goes against everything you learned in capitalism school, but in fact, it’s the simplest way to matter.”

Seth Godwin In search of Smallest Viable Market